What is Tourmaline?

Tourmaline is a precious stone that possesses unique ionic and infrared properties. The presence of Tourmaline mineral guarantees unsurpassed performance to make the PHI Beauty Ionic Pro Flat Iron totally unique in its class. The secret is the use of this very expensive, natural emitter of negative ions and infrared heat, working like a magnet, Tourmaline is the strongest, longest lasting source available. Negative ions close the cuticle layer to create a smooth, silky hair surface and seal in the hair’s natural moisture. This provides ultimate shine, color and moisture protection, and also eliminate static electricity on the hair surface so hair is left silky and frizz-free! A precious stone, Tourmaline works by itself, just like a magnet.

Far Infrared Rays

Rather than conventional heating, Far Infrared creates hear from the light spectrum of sunlight, minus the skin damaging UV rays. This energy is essential and beneficial to your hair.

What is Negative Ion?

A Negative Ion (or Anion) is an atomic element of negatively charged particle. Ion is an invisible charged particle. It is floating in the air freely and is called vitamin in the air. Negative ions close the cuticle layer to create a smooth, silky hair surface and seal in the hair’s natural moisture.

100% Ceramic plate with Tourmaline

Straighteners that are sometimes referred to as "solid 100% ceramic plates" are in fact straighteners with high performance ceramic elements. The true ceramic heating technology uses ceramic element, which can reach to 400 degrees Fahrenheit within seconds, and then stay at the exact operating temperature